Developed to mark the 10th anniversary of Loewe’s Puzzle bag at Dover Street Market, the project establishes a bold editorial language built on a red spectrum, directional lighting, and controlled, sculptural posing.

 

The imagery positions the product within exaggerated body compositions, moving away from conventional luxury softness toward a more assertive, constructed visual tone.

 

The shoot was also developed for DSM’s digital editorial format, where scale, cropping, and placement constrain the imagery into fixed website banner formats.