Lookbook
Art Direction & Retouch.
Dover Street Market, 2022-23
DSM is a retailer, not a fashion house. It does not produce a lookbook in the usual sense. But, it continually collaborates with brands in its portfolio on capsule collections, producing promotional imagery for each launch. These images were sent to clients via WhatsApp, posted on social media, used in newsletters, and placed as website banners, not built for one specific platform. Three collaborations: Stüssy, Comme des Garçons, and Gucci.
Weekly
Listings
Art Direction, Retouch & Editing.
A Collected Man, 2023 - 2024
A set of five digital assets and short reels, highlighting the principles that brought together a unified and distinct art direction for A Collected Man's weekly watch listings. A set of rules with a dual purpose to serve: promoting the watch's unique features whilst maintaining the house's distinct style.
Lange & Sohne
Art Direction & Editing.
A Collected Man, 2023
A film for A Collected Man, produced in July 2023 as part of a promotional campaign for A. Lange & Söhne. Released on both A Collected Man's and A. Lange & Söhne's YouTube channels and social channels.
Art Direction.
Migle
Radziunaite
Art Direction, Photography & Retouch.
Migle Radziunaite, 2024.
For Migle Radziunaite's debut collection, made entirely of upcycled linen and cotton, drawing on her Balkan roots, we rented an East London warehouse, brought in a model, and shot on natural window light alone. The images went out across her socials, her website, and the wider promotion for the collection.
Rick Owens:
Fogachine
Banner
Newsletter
Socials
E-commerce
Art Direction & Retouch.
Dover Street Market, 2022
Rick Owens' SS22 Fogachine drop marked eighteen years of partnership with DSM — one of the brands in the store's original Dover Street portfolio. Four platform-specific assets, one directorial hand: newsletter, banner, socials, and an e-com textured backdrop made specifically for the collection
Journal
Illustratuions
Courtesy of A Collected Man
Courtesy of A Collected Man
Courtesy of A Collected Man
Courtesy of A Collected Man
Art Direction.
A Collected Man, 2022-23.
A core part of the brand's promotional and content marketing, comprises articles centred on the watchmaking industry, with an estimated fifteen-to-twenty-five-minute reading time each. Art directed and commissioned three illustrations for three distinct articles: "The Economics of Brands in the Secondary Market," "Disciplines that Influenced Watchmaking," and "Can and Should Watches Be Investments?".